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Study: Women Remain Intimidated by Auto Industry

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Dec. 20, 2017—A recent international study shows women still feel intimidated and poorly served by those in the auto industry.

The study examined 64,000 online reviews, and revealed that 43 percent of females don’t trust car dealerships.

Research performed by CDK Global—who recently spoke with Fixed Ops Business about its 2017 Women Automotive Leaders study—indicated that two out of every five women “don’t trust the automotive industry.”

Additionally, the study showed that women often felt “stressed,” “overwhelmed,” “taken advantage of,” and sometimes “panic.”

Data showed that men focused primarily on a vehicle, as noted in a report by Independent.ie. Women, on the other hand, put greater emphasis on how they got along with a dealership’s staff.

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