Cox Automotive to Participate in Automotive Industry Summit
Oct. 13, 2017—Cox Automotive announced on Thursday that three senior industry veterans will participate in the inaugural Automotive Analytics & Attribution Summit (AAAS), being held Nov. 8-9 in Boca Raton, Fla.
AAAS is the first event of its kind dedicated to online marketing analytics and attribution for the automotive industry.
The AAAS aims to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry.
The following Cox Automotive specialists will participate in AAAS panels and workshops:
- Brian Geitner, President at Cox Automotive Media Solutions Group
- James Grace, Senior Director of Analytics Products for Cox Automotive Media Solutions Group
- Kevin LeSage, Senior Product Manager of OEM and Enterprise Analytics at Dealer.com
"In today's connected retail environment, marketers are keen to find insights regarding how online activities are leading to transactions in the store," said Geitner. "At Cox Automotive, we are investigating all attribution methodologies to provide marketers and dealers the broadest possible data set, leading to a better understanding of buyer behavior and purchase intent."
Grace will lead a keynote presentation titled "Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence" that will also feature Geitner. LeSage will participate in a workshop titled "Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution."
"Dealers and manufacturers are investing significant funds for online advertising, but with a lack of standardized attribution metrics, it is challenging to track how consumers are being influenced and what is leading to conversions," said Brian Pasch, Founder, PCG Companies.