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Drive Revenue with an Online Parts Department

Order Reprints

E-commerce isn’t going away. According to Google statistics, there are 70 million searches online for auto parts per month. In 2016, a Frost & Sullivan study found that online accessories and parts sales were expected to double by 2020, reaching $50 billion.

RevolutionParts offers the ability to capture these sales, utilizing the tools and tech of the 21st century while providing the same real-world, tangible benefits that dealerships and parts suppliers have been doing for almost 100 years.

Revolutionize Your Profits

As of February 2019, RevolutionParts users have generated:

  • Over $600 million in parts sold through the platform
  • Over 60 million annual users
  • Over $620,000 parts sold per day


The Digital Parts Counter

Chris Plant is the parts manager at Mercedes-Benz of Wappingers Falls, N.Y. He doesn't blink when asked about moving the parts department online.

“There is plenty of opportunity in online business,” he says.

“You attain extra sales you wouldn’t know to reach out to, and you effortlessly gain customers from across the United States. You increase your customer database for possible future sales.”


RevolutionParts is an all-in-one solution for new car dealerships to sell more OEM parts and accessories through multiple channels familiar to every customer:


  • Storefront Plugin: The Storefront Plugin tool optimizes your current dealership website to accommodate one-click online sales. Your customers shop for parts on nights and  weekends—meet them on their own time and at their ultimate convenience. Search for parts via OEM or VIN, read product descriptions, and build the order—all without leaving the dealership website.

  • Standalone web store: The standalone web store appears as an independent business not connected with the dealership on cost and pricing. Order management and customer communication is simple, automated, and streamlines new orders, pick lists, shipping schedules, payment collection, FAQs and more with a few easy clicks.

  • Amazon store: The Amazon web store option offers a hassle-free Amazon web page through which to sell your parts. RevolutionParts can create and edit Amazon listings for your entire inventory in short order. Amazon boasts over 300 million active shoppers, and now you can, too.

  • eBay store: RevolutionParts can create and edit thousands of eBay listings as well, allowing mass inventory success on eBay Motors without the headache of managing hundreds of individual products for sale. An auto part is sold every second on eBay—make the next one yours.


Bolstering the power of your online inventory is RevolutionParts’ partnership with Google. Harness the power of a full Google-certified marketing team dedicated to keeping your shop near the top of Google searches. Account optimizations, targeted marketing, and paid promotions will push your store to where it needs to be seen the most—at the top of all Google results.


Move Toward 100 Percent Absorption

“Customers like to research their own items,” Plant says, “and the benefit is to specify things at their leisure.”

Establishing an online parts counter not only meets your customers where they are—on their mobile phones and at their laptops—but also offers significant inventory, staffing, and accountability benefits while building new revenue channels and maximizing existing revenue generators. An online parts resource can further drive the dealership toward 100 percent absorption.

“RevolutionParts helps a lot,” Plant says.

“It has helped each month and continues to increase; the customer does most of the work, and by double-checking POs and our inventory, we can limit parts returns and maximize sales.”


RevolutionParts features and benefits include:


  • Full-service implementation to make web stores easy to launch, requiring zero “techie” knowledge

  • Increased monthly sales by accessing a national (and sometimes international) market

  • Easy, intuitive, time-saving order management to review new orders, print pick lists, schedule shipping, collect payment, and respond to customer questions

  • Wholesale relationship management

  • Outlets for selling obsolescence

  • Built-in canned responses to make it easy and quick to communicate with customers about their parts & accessories orders

  • Advanced fraud protection that generates an accurate “fraud score” to protect your profits (and make it easy to identify common red flags)

  • Comprehensive OEM catalog support so customers can search for parts by VIN

  • Seamless integration with your DMS


“It was almost an instant money-maker,” says Gary Osborne, Internet Parts Manager at Sunnyside Toyota (North Olmsted, OH.).

“As far as turning the switch on to our first few orders, it’s been seamless.”

While an online parts store can’t replace a smile and a handshake at the dealership, it can streamline the process significantly and augment—not replace—the counter your customers have known for years.

Learn how RevolutionParts can put your dealership on the road to 100% absorption. Get the complete guide: The Road to 100% Absorption. 


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