VinSolutions to Host Annual VinWorx User Summit for Dealers
June 28, 2017—VinSolutions, a Cox Automotive brand that provides software solutions spanning the scope of dealership operations, will host its annual VinWorx User Summit on July 11-12 at the Sheraton Kansas City Hotel at Crown Center in Kansas City, Mo.
The free user summit will provide attendees training on improving CRM utilization. Speakers, break-outs and software training sessions will focus on a variety of topics relevant to auto dealers around the country. Dealers will learn to use data to improve customer retention and create a results-driven atmosphere. Additionally, the summit will address what dealerships can expect from the advent of more elements of the car selling process taking place digitally and how to prepare to succeed in that environment.
"Automotive and marketing trends are changing on an ongoing basis, coupled with a shifting sales forecast in automotive. For dealerships to stay ahead of their competition, they need to know how to create a personalized customer experience and how to maximize marketing, lead-generation, and ongoing customer engagement. VinWorx is the perfect setting for dealers to gain some new insights, skills, and approaches to making their dealerships more profitable," said Mark Vickery, senior director of performance management, VinSolutions.
VinWorx attendees will learn how to make the most of VinSolutions' tools, and speaking and breakout sessions will focus on three themes related to VinSolutions' Connect CRM – Connect, Ignite and Succeed. Keynote speakers at VinWorx include:
- Cox Automotive chief operating officer Mark O'Neil
- Tim Mueller, automotive industry strategist from Google
- PCG Communications founder Brian Pasch
- Mike Burgiss, vice president of digital retailing from Cox Automotive
Attendees will walk away from the largest VinWorx ever knowing how to use the CRM to create and build customer connections that will lead to a more profitable and successful dealership. Attendees will also leave the summit with a network of peer connections to share knowledge and ideas with, as well as training that will help them become best-in-class dealers.