Xtime Releases 2017 Mobile Statistics
Feb. 8, 2018—Xtime, which focuses on retention solutions for the automotive retail industry, has released its proprietary statistics for dealership mobile activity for 2017.
Xtime found that, in 2017, desktop appointments increased by 5 percent. More and more consumers want to make service appointments online, and with 22 percent of online appointments being made after hours, having that feature appears critical to dealers.
“The takeaway here for dealers is that you must be mobile,” said Jim Roche, vice president, marketing and managed services at Xtime. “45 percent of consumers that did not book online said they did not know they could, so there is great potential in mobile use continuing to increase.”
Mobile appointments increased by 56 percent, and 35 percent of web appointments are now made on mobile devices, according to Xtime’s statistics.
Xtime’s mobile activity statistics were based on data from 4,434 dealers with a go-live date before Dec. 31, 2016.