When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.
When your facility offers signing bonuses, you’ll want to market that fact prominently in job ads. Here are some other factors to bare in mind when offering an employee signing bonus.
Recalls can be a positive for your service department, assuming you ensure that you have the proper staffing to address them. A successful general manager sheds light on how dealerships can use recalls as a customer retention tool.
If you want your dealership’s CSI to reach new heights, it pays to provide customers video footage of necessary repair work. Here's how you can digitize each step of the customer experience.
A key to finding the most ideal scan tool for your shop is consulting with dealership leaders around the country. Here are some other tips from a seasoned fixed operations director.
In order to measure vehicle damage efficiently at your body shop, you might want to consider investing in a 3-D electronic measuring system. Here's how one dealership profited from the investment.
Former business mogul Denny Hecker, recently released from prison after a bankruptcy gone horribly, wants dealers to learn from his mistakes. Check out his interview with FIXED.
Parts employees will handle urgent requests calmly if they’re empowered to make occasional independent decisions. Here's how one parts manager cleaned up his facility's inventory documentation and boosted efficiency levels.