When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.
Recalls can be a positive for your service department, assuming you ensure that you have the proper staffing to address them. A successful general manager sheds light on how dealerships can use recalls as a customer retention tool.
Parts employees will handle urgent requests calmly if they’re empowered to make occasional independent decisions. Here's how one parts manager cleaned up his facility's inventory documentation and boosted efficiency levels.