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New GM App Offers In-Car Purchasing Options

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Dec. 7, 2017—General Motors is making it possible for its customers to purchase items like coffee, as well as make hotel and restaurant reservations, from its vehicles’ dashboard touchscreens.

The app, called Marketplace, is scheduled to hit the market later this month in all 2017 and 2018 Chevrolet, Buick, GMC, and Cadillac models, according to a Detroit Free Press report.

The service should be available in nearly 4 million vehicles over the next 18 months.

The app, which is typically referred to as “m” is free, and features categories such as Fuel Up, Find Parking, Order Food, Reserve Table, Reserve Hotel, and Shop for Car.

To date, GM has formed partnerships with these companies with regard to the new app: Shell, Exxon Mobil, Parkopedia, Wingstop, IHOP, TGI Fridays, and Priceline. Delivery.com has also partnered with GM for food purchases.

The Shop for Car category connects with GM dealers and notifies vehicle owners of discounts on parts and accessories, and could soon include services such as oil changes, a GM official told the Free Press.

The app isn’t dependent on GM’s subscription-based OnStar roadside assistance and customer-support service, nor is it dependent on outside smartphone software.

Drivers can use the app while driving, too.  

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