Porsche CEO Expresses Optimism at L.A. Auto Show

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Dec. 6, 2017—In an interview with the Los Angeles Times, done in conjunction with the ongoing L.A. Auto Show, Porsche CEO Klaus Zellmer expressed hope for both his brand and the auto industry, due to the ongoing technology boom.

“This has always been an industry based on innovation,” Zellmer told the Times, “but our pace is changing. Electrification, autonomous driving, digitalization—there will be more challenges to the auto industry in the next five years than there have been in the last 50. It’s an environment that creates immense opportunities.”

When asked what’s the most exciting current change going on in the industry, Zellmer pointed to the rapidly evolving features being rolled out by manufacturers.

“Electric cars are taking hold like never before; charging times are decreasing while the necessary infrastructure is coming online,” Zellmer noted. “At the same time, we are finding new ways to increase the performance of our internal combustion and plug-in hybrid powertrains.”

For more information on the L.A. Auto Show, which runs through Dec. 10 at the L.A. Convention Center, click here.

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