AI Platform Leverages Service Data to Improve Customer Communication
Nov. 21, 2017—T2, an artificial intelligence platform that uses car buyer pattern and prediction data to help dealers, announced it has officially launched nationwide.
The T2 platform leverages sales and service data to tell dealers exactly where customers will be in 90 days and who they should call, email, market and sell to.
One of T2s early pilot dealers is Atlantic Auto Group, the 8th largest dealer group in the country, which has seen substantial successes on the T2 platform.
Jim Roach, CEO of T2 said that T2’s algorithms and data calculations are designed to focus marketing efforts and reduce spending on direct mail, email, call centers, equity campaigns and other “carpet bombing” of a dealer’s customer base.
In a recent analysis of the impact of T2’s AI predictions in CJDR dealers nationally, T2 was able to identify a precise sample of less than 500 customer records, create voice contacts with an average of 56 percent and push 75 to 100 appointments into a dealership in a one week time frame.
Ken Potter, President of T2 and automotive industry veteran who has worked with other advanced technology companies, says T2 has extensively tested its platform and piloted with over 200 high profile dealers.
“The data we see is very powerful," said Potter. “On average, a dealer will retain – at best – 20 percent of their in-market customers and we have been able to double that number in many cases. Engaging and selling to your customers at the precise time is key. I look forward to where the industry is headed with data and AI, and I also look forward to ensuring dealers have the advantage when it comes to AI. Our company is built by dealers, by dealer people, and only with dealers in mind.”