Commit to Cosmetic Repair
If small jobs are piling up in your collision repair segment every day, adding a cosmetic repair segment could be one way to maximize efficiency and make money on work that has traditionally been considered not worth the effort. Randy Sattler has developed a fast, efficient and profitable cosmetic repair segment at the dealership collision shop he manages, Rydell Collision Center in North Dakota.
Sattler’s four tips for setting up a segment include:
1. Commit the stall and the staff to the new section.
2. Invest in a cosmetic car repair system and the necessary tools, which are typically just smaller.
3. Complete the repair efficiently. The goals should be to complete the repair in no more than four hours.
4. Sell this type of work to customers. Offer menu-based pricing and explain the value and quality of cosmetic repair.