Better Fleet Control

Order Reprints

May 15, 2019—Clutch Technologies’ Clutch Subscription Platform allows OEMs and dealers a better way to control their fleets.

The Clutch Subscription Platform includes:

  • Service Pickup and Delivery: Dispatches staff to pick up vehicles for service and deliver loaners and also leverages Clutch's partnership with fleet management software provider TSD to create loaner agreements at the customer's location.
  • Extended Test Drive: Allows consumers to try one or more vehicles for an extended period of time, typically on a paid-for basis, which is effectively a mini-subscription. Consumers can select the vehicles they want to drive and receive suggestions based on feedback.
  • On-demand Rental: Provides a dealership's existing customers with the right to rent additional vehicles for purposes such as a trip, a project or a visit from family, or to accommodate a specific vehicle need. For added convenience, vehicles can be delivered, with the rental agreement being executed at the delivery location.
  • Fractional Subscription: Provides consumers with the right to drive additional vehicles for a monthly fee (e.g., three days per month for a $100 monthly fee). This product can be sold in dealership F&I departments or subsequent to a purchase. It can be combined with other products, such as a service contract with pickup and delivery, to create an owner subscription.
  • Single Vehicle Subscription: Provides an alternative to ownership on new or used vehicles. It can be used to solve problems such as filling gaps between leases or providing a vehicle for shorter-term residents. Those who simply prefer to subscribe can pay a premium to have their vehicle managed for them.
  • Multi-vehicle Subscription: Provides the ultimate consumer driving experience. Consumers flip between vehicles as their needs change, while letting their subscription provider take care of all the hassles of ownership.

Dealers see the benefit of adopting new shared mobility models, like subscriptions. The 2018 Cox Evolution of Mobility Study Series found that 45 percent of dealers say that new mobility models create new revenue streams and 40 percent say it helps appeal to a new customer base. 

Perhaps the most exciting offering for fixed operations is the pick up and delivery option. Using this, dealerships can better manage their workload and create a better customer experience by offering them the choice of when to bring their vehicles in.

Rather than having to work around the dealership’s hours and their own work hours, customers can have their vehicle picked up for service, with the option of having a loaner vehicle dropped off for them to use in the meantime. This means customers can drive to work, request that their car is picked up by inputting a time and address, and have their car serviced and dropped off, all while finishing their work day as normal, Vince Zappa, president of Clutch Technologies explains.

Not only is that a huge draw for customers, but having the ability to schedule jobs during typically slower times in the day will increase throughput and efficiency, Zappa says.  

“Dealerships can still maximize the early morning push, but also maximize it throughout the day,” Zappa says.

The platform automates everything, so the dealership is always aware of where its loaner fleets are and can best utilize those vehicles. The platform syncs up with TSD, the loaner fleet software management system, to do this, Zappa says.

“We can sync pick up and delivery based on availability,” Zappa says.

Interested parties can sign up for the platform and then have the option to create a branded app that can be pushed to customers. The app, which can be customized for the specific dealerships, can be used by customers to select a pick up and delivery option. Once signed up, the dealership can use the software to coordinate their fleet and communicate with porters and shuttle drivers to keep everything in sync.

In order to make this as effective as possible, Zappa says the BDC needs to be clued-in so it can be offered to customers when they’re calling in for a service appointment. It’s also up to the dealership to make sure it’s on the website, near the service appointment requests, so that customers know this is an option.

Zappa says that the biggest benefits are providing the customer a better experience and allowing dealers to optimize their service bays.

Currently, the Clutch Subscription Platform has upward of 50 dealership customers and 3 OEMs—BMW, Mercedes and Porsche—with more to be announced soon.   


Related Articles

Johnson Controls to Sell Battery Business for $13.2B

Cummins Recalls 500K Trucks for Emission Control Catalyst Failures

Dealertrack DMS Set to Host ELEVATE Controller Conference

You must login or register in order to post a comment.