Home » Showcase: Greiner Ford of Casper Parts Department Showcase: Greiner Ford of Casper April 4, 2019 Tess Collins No Comments Order Reprints KEYWORDS Greiner Ford of Casper Josh Larson parts department A Big Impact Greiner Ford of Casper is the largest parts, service, body shop and Ford dealer in Wyoming, which makes communication between the departments, including parts, very important. “We have to be very conscious of our dealings in parts because it can directly impact whether or not those people will come back to buy Fords from us,” parts manager Josh Larson explains. The parts department (pictured) sells its parts to many different shops in the surrounding area, who in turn come to the dealership to buy new vehicles. If they’re not pleased with the parts service that they receive, that impacts the bottom line of the dealership. The wholesale and the service department also work together very closely because they rely on one another to get the job done. “It’s a lot of give and take,” Greiner says. Covering the State Greiner’s wholesale business makes up 60 percent of the parts business. “We deliver to the entire state of Wyoming,” Larson explains. Larson, who managed three dealerships before coming to Greiner, says this location does more business than the three he used to manage combined. The parts department has seven different delivery vehicles that it uses. Two times per week, a part-time worker will drive to either end of the state (one day to Riverton and one day to Buffalo) to deliver parts, which is roughly 10 hours round trip. The dealership also has daily routes to the Eastern and Central parts of the state and also does on-demand delivering in Casper, which the shipping and receiving staff take turns with. In order to be as efficient as possible, Larson recently started using electronic dispatching and tracking of his drivers to see where they are and also to have the ability to adjust routes, if necessary. Visual Aids Upon entering the parts department, customers are greeted by a Ford diesel engine on display in a glass case, which is one of the requirements for the Ford Powerstroke diesel program. Having the parts on display has been helpful with creating transparency with customers. In fact, the department is about to go through a remodel to create even more visual displays for customers. The department will soon have two fully accessorized vehicles on display. “It’s easier when people can see things installed,” Larson says. Million Dollar Organization Greiner has $1 million in parts inventory on-site. Every part stored in the parts department has a barcode and bin location. The parts are organized based on size, with small and medium parts on the first floor and larger parts stored on the mezzanine, explains Larson. Any parts that do not fit are stored in the 5,000-square-foot warehouse located one lot over from the parts department. DEALERSHIP: Greiner Ford of Casper LOCATION: Casper, Wy. PARTS MANAGER: Josh Larson SIZE: 8,000 square feet (downstairs), 3,500 square feet (upstairs) STAFF: 15 ANNUAL REVENUE: $11 million Tess Collins is the associate editor of FIXED, where she produces content and oversees production of the publication. Recent Articles by Tess Collins Meet the Staff Five KPIs to Watch KPI Industry Benchmarks Related Articles Showcase: Helfman Ford, Helfman Maserati, Alfa Romeo Fiat of Sugarland Showcase: Lexus of Route 10 Showcase: Asheville Ford Lincoln You must login or register in order to post a comment. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.