AutoHook to Provide Vendors with Access to API
Urban Science’s AutoHook will give vendors free and open access to its private offer and redemption API to streamline and advance actionable automotive data.
Dealers typically have to pay a fee for vendors to integrate with other providers. AutoHook said it is opening their API for the purpose of sharing information for the benefit of all parties involved.
Vendors will have free access to AutoHook’s API along with their showroom visit attribution reporting.
In addition, vendors can utilize AutoHook’s unique code generation technology in order to track specific user behavior. Participants will also have the option to access AutoHook's sales match validation data.
By providing free, open access to their API, AutoHook said it plans to create alliances that will improve conversion rates, lead generation, attributable showroom traffic, and performance reporting for all partners.