Toyota Appoints New VP, Integrated Marketing Operations

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May 25, 2017—Toyota announced the appointment of Vinay Shahani to vice president of integrated marketing operations, effective June 5, 2017.

Shahani's responsibilities include leading media strategy, digital and social media, vehicle incentive strategy, motorsports, engagement marketing, auto shows, and other consumer events throughout the United States.

"Vinay brings fresh perspective to Toyota that is complemented with his marketing background and cross-functional experience in the automotive industry," Laukes said. "We are eager to have him on the team, and look forward to his contributions as we transition to our new home in Plano."

Previously, Shahani was the senior vice president of marketing, for Volkswagen for over three years after almost ten years at Nissan North America, where he held various management positions in marketing, sales and manufacturing. He has also worked for Sun Microsystems, Arthur Andersen and Ford Motor Company in a variety of marketing, management and engineering roles.


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