Dealer Partners with Collision Repair Franchise in Co-Branding Opportunity
May 24, 2017—BumperDoc franchises signed its second co-brand franchise with Moreno Valley Hyundai.
BumperDoc, a growing franchise that offers same-day repairs and full-service collision repair, began co-branding in 2014 as a means of spreading its reach. The BumperDoc co-brand strategy allows both BumperDoc and Moreno Valley Hyundai, located in Moreno Valley, Calif., to grow and benefit from the power of the two brands' respective service offerings.
"Co-branding is beneficial in generating a significant increase in sales, which in turn benefits the customer by having two well known brands under one roof," said Rick Perez, director of marketing and franchise operations for BumperDoc. "Additionally, co-branding expands the potential customer base you can attract and cater to.
"Co-branding is a successful form of marketing that relies on the strategic partnerships to increase brand awareness in the marketplace, and is effective at creating more customer interest by strengthening the brand recognition for all parties involved."
BumperDoc said the co-branding generates multiple revenue streams, leverages expenses and allows for the attraction of a larger customer audience, by using the same advertising dollars.
"The union allows two individual brands to tap into each other’s operational and marketing advantages, which in turn builds a successful and profitable business model," Perez said.