Accomplished Ohio Dealer Ed Mullinax Dies
Aug. 9, 2018—Charles “Ed” Mullinax, a northern Ohio car dealer who became the largest Ford seller in the country at one point, died on Aug. 4. He was 85.
Mullinax purchased his Amherst, Ohio, dealership and began selling Fords in 1970. He grew to become an iconic figure in the industry, gaining renown for inventing “one-price” selling with the best price displayed on vehicle windshields, according to an obituary posted on morningjournal.com. All told, he operated 17 different dealerships over the course of his career.
Mullinax paid better than other dealers, rewarded his employees, and gave them ample opportunity for upward mobility, according to a former employee. And Mullinax’s business legacy may be one-price selling, which took stress out of the car-buying experience for most customers.
“He didn’t think you should take advantage of anybody, and that’s why it worked so well,” former employee Lyal Pritt told morningjournal.com.