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Cars.com Launches AI Matchmaking for Auto Consumers

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Aug. 8, 2018—Cars.com recently launched what it claims to be the auto industry’s first online matchmaking experience powered by machine learning.

The online auto retailer’s new matchmaking initiative was designed to offer a simpler way for consumers to find their ideal vehicle, by helping them navigate more than 40 automotive brands and 460 models currently on the market. Cars.com says the site now uses a proprietary machine-learning algorithm to help customers make personalized purchasing decisions based on their lifestyle preferences.

Through the matchmaking setup, users can share their feedback on up to 15 different lifestyle preferences and the website eventually will deliver up to 20 recommended matches based on sentiment analysis.

To view Cars.com’s matchmaking experience first-hand, click here.

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