Detroit Auto Dealers Award $30K in Scholarships

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May 8, 2017—The Detroit Auto Dealers Association (DADA) hosted its annual Courageous Persuaders Awards Celebration on May 3 at the Emagine Theater in Royal Oak, MI, where nearly $30,000 in scholarships and awards were granted to high school students.

These students took a stand to raise awareness amongst their peers on the dangers of underage drinking, drinking and driving and texting while driving.

"Encouraging and rewarding these bright young minds for taking a stand against everyday peer pressures is a key component of the Courageous Persuaders mission," said Bill Golling, DADA president. "I'm proud of the work the DADA and our partners across the nation do on this amazing program and am confident that lives have been saved as a result of the messages conveyed in these powerful videos."

Now in its 17th year, Courageous Persuaders is a competition where high school students create 30-second television commercials warning middle school students about the dangers of underage drinking, drinking and driving, and texting while driving. The contest drew 807 entries from 223 high schools, and has involved over 1,100 students from 38 states across the U.S. and from Canada. Courageous Persuaders continues to grow in scope and reach each year as it connects with more students and partners across the nation.

"Courageous Persuaders would not be possible if it were not for the gracious support and guidance from our partner companies," said Rod Alberts, DADA executive director. "State Farm has been a longstanding supporter of the program, awarding $4,500 in scholarships this year alone, in addition to their program contributions that allow Courageous Persuaders to expand our national reach."


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