NADA Launches Nationwide MyDealership.org Initiative
Jan. 30, 2017—The National Automobile Dealers Association (NADA) launched a new initiative designed to promote the benefits of local new car and truck dealerships for consumers, local communities and manufacturers alike.
The new MyDealership.org initiative includes a website and social media channels and features videos of real consumers and dealership staff voicing the benefits of local dealerships in their own words.
The videos highlight:
- Cost efficiency: Econometric research has shown that when same brand dealerships compete in proximity to each other, consumers save hundreds of dollars on the price of a new vehicle.
- Job creation: Local dealerships provide nearly 1.1 million jobs in sales, service and management and average more than $69,000 in compensation per year across occupations. In fact, dealerships employ more workers than auto manufacturers operating in America.
- Local ownership: Approximately half of America’s 16,500 dealerships are companies that own two stores or less. Thousands of dealership groups are locally owned and operated businesses rooted in their communities.
“Local dealerships benefit consumers and local communities alike—through price competition that drives down prices, and good paying jobs that drive local economies,” said NADA chairman Mark Scarpelli, who operates four dealerships near Chicago, Ill. “But MyDealership.org doesn’t come from the perspective of dealers – it comes from the perspective of real consumers, dealership staff and community leaders who have seen the benefits of local dealerships first hand.”
The initiative is being taken up by state and local dealership associations across the country.
NADA will promote the initiative throughout 2017 across its digital media channels, including Facebook, Twitter, Instagram and LinkedIn. The initiative was launched as part of NADA’s 100th anniversary.