Showcase: Bob Tomes Ford
SHOP STATS: BOB TOMES FORD LOCATION: MCKINNEY, TEXAS PRESIDENT: BOB TOMES STAFF SIZE: 72 AVERAGE MONTHLY CAR COUNT: 3,000
1. 100 Percent Guaranteed Workmanship
It’s marketed as “The Tomes Promise.” At Bob Tomes Ford, slightly north of Dallas, fixed operations is something that employees stand behind—so much, so, in fact, that work requiring redos is sometimes performed for free.
President Bob Tomes explains that his 35-year-old, recently renovated dealership guarantees its workmanship “100 percent,” as long as customers or insurers own the vehicle in question.
2. Aluminum Certified
A few years back, when Ford added aluminum to pickups,Tomes saw to it that his dealership’s collision repair center became one of the first in Texas to be certified for aluminum repair. He proceeded to spend a total of nearly $125,000 on the necessary welders, training, and the like.
Tomes wanted to make certain that his employees were not only knowledgeable with regard to aluminum repair, but also fully protected against elements like aluminum particulate dust.
3. Sizable Service Drive
Late in the summer of 2017, Tomes Ford tied a bow on more than a year of renovation, which cost around $9.5 million. That facelift left the dealership with 14 additional service bays; it now has 56 bays on its property. The staff of advisors swelled from six to 12. The facility’s service drive doubled in size, up to four lanes, to better accommodate a rapidly growing Dallas exurb. As a result, in 2017, service sales at the dealership topped $7.4 million—or, roughly $2.3 million more than a year prior.
Now, Bob Tomes notes, “when we say we’re full service, we are full service.”
4. Expanded Parts Area
Over the past two years, Tomes Ford’s parts area has expanded as well, to the point that it now offers virtually every bit of automotive inventory imaginable.
“It’s a larger, expanded space, so we’re able to carry more parts, and a deeper mechanical inventory,” Tomes explains. “And it’s closer to our customers and our service drive [now], so it facilitates access.”