Cars.com Launches Social Targeting Product, Integrates AI Chat Solution
March 22, 2018—Cars.com on Wednesday announced the launch of Cars Social, a new digital ad product designed to help dealers attract quality customers through social media. Additionally, the company noted that, at this week’s NADA Show in Las Vegas, it plans to release to customers Conversations, an integrated Dealer Inspire product.
Cars Social allows dealers to reach an unduplicated, unique audience of in-market Cars.com shoppers on Facebook and Instagram. By leveraging Cars.com’s audience data, the product targets consumers on social media who previously researched inventory, or expressed interest in similar vehicles in the market.
Conversations, meanwhile, is a managed chat solution built with artificial intelligence (AI) and synced with a dealership’s inventory. The Conversations platform was developed by Dealer Inspire and will now be integrated with Cars.com through a Conversations Starter package. All new incoming chats will be answered by an AI chatbot named “Ana,” and Ana is expected to save dealerships time by greeting shoppers and answering their frequently asked questions, or scheduling appointments.
The NADA Show is scheduled to run from Friday through Sunday at the Las Vegas Convention Center; Cars.com is scheduled to present at booth No. 4515C in the venue’s Central Hall.