DealerRater to Feature Employee Profiles on Cars.com
March 22, 2018—Dealership review website DealerRater announced on Wednesday that it had enhanced Salesperson Connect, which enables consumers to review comprehensive profiles of a dealer’s staff, such as their biographies. According to DealerRater, shoppers who use Salesperson Connect to choose a salesperson based on their reviews have an 89 percent higher closing rate.
The latest tweak to Salesperson Connect—which features employee profile pages on Cars.com—aims to create a personalized shopping experience for consumers. The upgrade also allows consumers to connect with individual dealership employees via email.
DealerRater will be presenting Salesperson Connect at the NADA Show 2018 at the Las Vegas Convention Center this week, from Friday through Sunday, at booth No. 4802C.