The Impact of Facial Recognition Technology
For 12 years, Sensible Vision has been a leader in artificial intelligence (AI) driven 3-D facial recognition technology. With Apple recently releasing facial recognition with the iPhone X, people are becoming more familiar with this type of technology, and George Brostoff, CEO of Sensible Vision, says it will change the way we interact with our vehicles.
Brostoff, who has three successful technology companies on his resume, shares his thoughts on facial recognition with Fixed Ops Business and the potential impact it could have on dealerships and fixed operations departments.
How exactly does 3-D facial recognition technology work?
There are fundamental differences than what we’re used to working with regular cameras. Regular cameras are 2-D, meaning they define everything with height and length. As humans, we know what depth is and we can add it. Machines don’t have that sophistication. 3-D cameras can provide depth information that can be processed by machines.
There are three different methods for 3-D. One is by using two different cameras that are set apart, like a View Master from your childhood. This method will produce a 3-D image, but it has its limitations.
There are two other ways to produce a 3-D image—time of flight and structured light. Time of flight works a lot like radar and it measures distance. Structured light works much the same way except by projecting a pattern. This is the method that Apple used with the iPhone. It’s very accurate and can be used in a variety of different lighting.
How could facial recognition improve fixed operations departments?
With this technology, eventually a customer would be able to come in and the staff would already know that it was a repeat customer and could pull information up on them as soon as he or she walks in the door.
How is facial recognition technology going to change the way people interact with their vehicles?
The experience is going to become more personalized. There will be no more key fobs. People will be able to walk up to their vehicles and the vehicle will recognize and unlock. From a safety standpoint, vehicles will be able to tell if a driver is drowsy or whether or not the driver is texting.
Who will that information be shared with?
When people talk about AI, I feel like one of two things happen. Either they say AI will take over the world or that it will come and make life perfect. It’s in between. In the beginning at least, I think that information will stay inside of the vehicle and belong to the occupant. For right now, I see it as a safety feature and a way to keep drivers alert.
Will this change the driving experience?
If someone opts in for this technology, he or she will not have a ray of sensors in front of them. The person won’t even realize it’s happening. It will make life easier and make you a safer driver without requiring you to change your habits.
With facial recognition technology, is there anything that fixed ops departments should be preparing for?
I don’t think so. I see it going in the direction of a black box. If it’s not behaving right, diagnostics will be. It shouldn’t differ from the training and knowledge that is needed for the other AI features that are currently out in vehicles.