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Four Easy Steps for Creating an Attractive Job Ad

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There’s been no shortage of articles written about the technician shortage in the automotive repair industry. At UTI, Cindy Kostelac, national strategic employer account manager, says the institute has had more than 10,000 job openings for the first time since 2010.

That’s exactly why your operation can’t afford to have a poor job advertisement. It’s the first impression a potential job candidate will have of your business, and could be the deciding factor for them to apply for a job at your operation or the myriad other operations looking to hire the same position.

Here are four simple steps that will immediately make your job advertisement stand out from the crowd.

  1. Keep it short. A job ad should not be longer than 1,500 characters.
  2. Cut extraneous information. Use the "meat" of the information and only include relevant facts.
  3. Note any disqualifiers. If the potential hire reads that the department requires ASE certifications, that might be a roadblock an applicant needs to be aware of at the beginning.
  4. Cater your benefits. Millennials entering the workforce are concerned about financial debt.When a operation's job ad offers some form of bonus—even if it is only $100—the advertisement becomes more attractive to the younger pool of applicants.

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