Analysis: Looking at Lincoln’s Expanding Pickup, Delivery Service
Feb. 23, 2018—Starting March 1, Lincoln will launch a more widespread program to pick up a client’s 2018 vehicle when it is time for service at a dealership and drop it off when finished, according to a report by Driving.
The expansion affects the Canadian market. Lincoln refers to the program, which has been available in U.S. markets for more than a year, as its “new pickup and delivery ownership experience.”
The move was made with improved customer service in mind, and Lincoln’s website notes that the program aims for “an effortless door-to-door experience.” When a Lincoln dealership employee comes to a customer’s home to pick up a 2018 vehicle for service, they will leave a loaner vehicle behind.
The OEM says that its clients can specify the time and location of a vehicle pickup, and that Lincoln employees will “do everything else,” and provide repair updates via texts or emails.
Lincoln dealerships also typically return vehicles to customers washed.
The new program could benefit the OEM, Driving notes, by also putting customers behind the wheel of new Lincoln vehicles a couple times each year. Those experiences will essentially serve as test drives that feature zero pressure from salespeople.