NIADA, Lyft Form Unique Pact
Feb. 7, 2018—Ridesharing company Lyft has joined with the National Independent Automobile Dealers Association as NIADA’s newest national member benefit partner.
The partnership, which is unprecedented in the ride-sharing industry, provides NIADA dealer members with the chance to gain referral incentives and expanded transportation solutions for customers.
NIADA dealerships can now sign up to be a Lyft referral partner and receive bonuses for each driver they refer. Additionally, customers who sign up for the program will also receive a bonus shortly after they begin driving for Lyft, which they can then put toward their down payment and monthly costs of purchasing a vehicle.
Additionally, Lyft’s Concierge program offers NIADA members a relatively inexpensive way to provide transportation for customers whose vehicles are being serviced.
Gyre Renwick, vice president of Lyft Business, said the partnership is “helping 20,000 independently owned dealerships increase profits and elevate their customer service, while expanding our driver community and growing our Concierge portfolio.”