Ford to Start Chariot Minibus Service in Sixth U.S. City
Feb. 5, 2018—Ford is set to launch its Chariot minibus services in a sixth U.S. city “shortly,” expanding a service designed to appeal to those straying from traditional car ownership. The service began in London last week.
Ford is attempting to diversify into other modes of transportation from vehicles sold to consumers, as new competitors like Uber alter the auto industry, as Reuters examined in a recent report.
Major carmakers are experimenting with mobility services as they seek to appeal to young consumers who have increasingly shunned buying a vehicle. Ford bought Chariot in 2016 and has been expanding the service, which grants passengers the opportunity to book seats for trips that are usually between transport hubs and to and from park-and-ride facilities. Chariot is currently available in San Francisco, Austin, Columbus, New York City, Seattle, and London.
“We’ve got a couple of other launches lined up, and … one I think fairly shortly,” Marcy Klevorn, Ford’s global president of mobility, told Reuters. Klevorn confirmed that the upcoming launch would take place in the U.S.